Project Overview
Raymond Coleman Design is the personal brand I developed for my final website. The goal was to create a bold, modern identity that feels professional while still showing creativity and personality.
Brand Direction
The brand uses Impact Red, Core Black, and Studio Gray as its main colors. League Spartan is used for headings and Inter is used for body text. The tagline, “Bold ideas. Clean design. Real impact.” reflects the direct and modern style I wanted for the brand.
What I Created
For this project, I created a Brand Guide, Mood Board, Style Tile, mission and vision statements, core values, a brand voice, and a visual direction that I could apply consistently across the final website.
