The Process
I used the branding workbook to define the direction for Raymond Coleman Design before building the final website. The process included identifying my values, mission, vision, target audience, pitch, tagline, personality, and brand voice.
Key Decisions
I chose creativity, clarity, authenticity, and growth as the core values for the brand. From there, I developed the tagline “Bold ideas. Clean design. Real impact.” and created a visual direction using red, black, and light gray with League Spartan and Inter for typography.
The Result
The finished Brand Guide gave me a clear roadmap for the final website. I used the same colors, typography, tone, and visual style throughout the site so the pages feel connected and consistent.
